I am going to teach you how to use
Olioboard in a new way. A
dynamic way. A way guaranteed to WOW your clients and improve your sales and
profits.
Let's begin at the beginning.
I had a vision.
I was sitting in my living room thinking about
my High Point Market Showroom.
As a first-time exhibitor I wanted to make sure
it spoke of beauty to each and every interior designer who might visit.
Why not, I thought, use a photograph of the real
High Point
Market Showroom space as my
basic Olioboard. As the saying goes,
Every picture tells a story; so why not start with a great picture!
(Albeit, a before picture--wait till you see the after picture next week!)
I first experimented with a photo of my bedroom.
Here is the original photo (Benjamin Moore "Winding Vines"
paint):
What might my room look like with a few of my photos above the
bed? I uploaded the above photo to Olioboard and a few of my photographs and voila:
Doesn't it look beautiful? I felt so giddy after seeing this
that I immediately started to work on my High Point Showroom
Olioboard.
I have two enclosed spaces next to each other at
High Point
Market in the Antique & Design Center. The larger of the two is my fine art
photography gallery and photography studio.
As a first-time exhibitor I felt it
key to get a sense ahead of time of how best to decorate the spaces with my fine
art photography.
Here is the larger space. The gray fabric on the left
represents my studio where I will be updating visitor's headshots. My
photographic art will
hang on the brick wall and a table will hold my computer, and a few (and fun)
small framed photographs. Two green
banners will hang on the windows. I believe it looks great and will look even
better when I photograph the complete installation (Stay tuned for that Blog
post! The After Picture!).
The smaller space will be promoted with a banner that reads
"Bruce's Lounge." A few of my photographs will hang in this space which will
also have a table and two chairs. It is a place meant for people to take a break and
relax. A few spiritual books will be made available for uplifting reading. I
believe people are going to love taking a moment to relax in the space.
So how do you do this? How do you create a Dynamic
Olioboard?
I recommend the following and it is really quite easy:
1. Find a photographer who you respect and are comfortable
working with in partnership. It is important to have your before and after
pictures reflect reality. Ideally, empty rooms are perfect to photograph but as
I illustrate here you have the ability to work with furnished rooms (more on
this in a minute).
2. Upload your "real" room photo to
Olioboard.
3. Here is where the fun begins. You can either upload photos
of art and products and drag them into your Olioboard or you can use the
products on Olioboard's site.
4. If you are good working with Photoshop you can actually
edit out products in a room and replace them with other products. I did this
replacing a painting with a framed photo (I used the "patch" tool to eliminate
the painting and dragged the photo into the picture on
Olioboard. See below:
If you have questions, please contact me . Here is my new
business card designed specifically for my showroom. Stop by and visit me in the
Antique & Design Center MS-G/ADC-30b&c so I can personally give you a
card, update your headshot, and share my vision with you.
And if you are going to High Point Market you do not want to
miss this:
Pinterest & Olioboard: From Inspiration to Income
Saturday, April 21
When:
10 AM - 11 AM
Where:
Market Square,
Antique & Design
Center -
Mezzanine Level
Seminar Space
Summary:
Start your High
Point Market
week with Leslie
Carothers, CEO
and founder of
The Kaleidoscope
Partnership,
a global social
media agency, as
she collaborates
with Jennifer
Mehditash,
Interior
Designer/Owner
Mehditash Design
and blogger at
www.dec-a-porter.blogspot.com.
These two
industry experts
will speak about
the value of
Pinterest.com
and
Olioboard.com
for working
designers and
the
manufacturers
who work with
them. Sponsored
by VandM.com
And if you want distinctive nature, documentary or portrait
photography--photography with soul that inspires you to live more artful and
beautiful life, please contact me.
P.S.
I once read:
"One who does something in a new way,
which is also a better way,
is dynamic."
Make your Olioboard dynamic!
Bruce, not only are you a great photographer, turns out, you're a terrific teacher as well. Olioboard looks like it should be in every designer's marketing toolkit.
ReplyDeleteYou've got me wondering what your robin's egg photo would look like against the green of your bedroom wall.....
Which day is the Olioboard presentation??
Pinterest & Olioboard: From Inspiration to Income
ReplyDeleteWhen: 10 AM - 11 AM
Where: Market Square, Antique & Design Center - Mezzanine Level Seminar Space
Summary: Start your High Point Market week with Leslie Carothers, CEO and founder of The Kaleidoscope Partnership, a global social media agency, as she collaborates with Jennifer Mehditash, Interior Designer/Owner Mehditash Design and blogger at www.dec-a-porter.blogspot.com. These two industry experts will speak about the value of Pinterest.com and Olioboard.com for working designers and the manufacturers who work with them. Sponsored by VandM.com
Saturday!!!
ReplyDelete